case study
photography
Who
What
Photo-editorial of Metrics Abattoir
How
ItchySilk's original concept was to document the process of a "typical" day at independent, family butcher and abattoir Mettricks, based in Glossop, Greater Manchester.
Mettricks are an award-winning, three-generational family butchers who, among other things, appeared on the BBC reality show ‘Kill It, Cook It, Eat It’.
ItchySilk really wanted to provide a completely unfiltered visual perspective of exactly what is involved in the butchering process and what the fundamental differences are between independent operatives and their national supermarket conglomerate counterparts.
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We arrived at the facility at the very start of their working day and had the unique perspective of following the process backwards starting with butchery, leading sep-by-step to to the beginning of the process - the slaughter room itself.
Outcomes
We shot the entire editorial in 2 formats - 35mm film [both colour and black and white} and mobile. This allowed us to present 2 very different visual feels, one which was very textured and sometimes almost impressionistic and another that was bright, matter-of-fact and stark in its unfiltered portrayal of events.