General Pharmaceutical Council
the new standards for pharmacy professionals - campaign and consultation
production of animation, video, graphics and icons to support the campaign campaign
defining project and campaign KPIs and using contilual, objective maesurement and reporting to inform campaign strategy
design and management of the development of an app to promote and distribute the new standards
10x increase in campaign conversion and engagement
5x increase in social media engagement
audience growth across all platforms
growth of influence sphere
I worked with Ciaran [of Renegade Productions] whie at the General Pharmaceutical Council in my role as Communications Project Lead. I was charged with developing an integrated communications and engagement strategy to support a major policy consultation affecting the pharmacy community. [Renegade Productions] was a key partner as I looked to leverage our online platforms to drive engagement and feedback from pharmacy professionals.
[Renegade Productions] led the digital campaign to support the consultation, which included creating robust social media strategy, producing video and other graphic assets, conducting audience segmentation, analysis and reporting and ensuring SEO optimization. The consultation ultimately set a GPhC record for responses to a consultation and was due, in no small part, to [Renegade Productions]’s expertise and insights.
I found Ciaran [of Renegade] to be a very personable colleague as well as a tremendous thought partner who always added a new perspective to any conversation. His talent, background and experience have given him keen insight into the effective use of digital platforms and strategies to deliver on organizational goals.